Privacy Policy

Pure Noire (“we,” “us,” or “our”) is committed to protecting the privacy of our clients and website visitors. This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with applicable federal law and the laws of the Commonwealth of Pennsylvania, including the Pennsylvania Wiretapping and Electronic Surveillance Control Act (18 Pa. C.S. § 5701 et seq.) and applicable provisions of the Pennsylvania Consumer Protection Law.

1. Information We Collect

1.1 Information You Provide

We collect personal information you voluntarily provide when you:

Submit a consultation booking form (name, email address, phone number, hair goals)
Contact us directly by email or phone
Sign a service agreement or consent form at the time of your appointment
Provide payment information

We do not store full credit card or payment details on our systems. Payment processing is handled by secure third-party payment processors.

1.2 Information Collected Automatically

When you visit the Pure Noire website, we may automatically collect certain technical information, including:

IP address and browser type
Pages visited and time spent on the website
Referring URLs
Device type and operating system

This information is collected through cookies, the Meta Pixel, and Google Analytics 4. Please see Section 5 for more information on cookies and tracking technologies.

2. How We Use Your Information

We use the personal information we collect for the following purposes:

To schedule, confirm, and manage your consultation and service appointments
To communicate with you regarding your appointments, follow-up care, and service updates
To process payments and maintain financial records as required by law
To improve our website and service offerings
To send marketing communications, if you have opted in to receive them
To comply with applicable legal obligations

We will not use your personal information for any purpose not listed above without your prior consent.

3. How We Share Your Information

Pure Noire does not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

With service providers who assist in operating our website and booking systems (e.g., Wix, Google), subject to confidentiality obligations
With payment processors for the purpose of completing your transaction
When required by law, court order, or governmental authority
To protect the rights, property, or safety of Pure Noire, our clients, or others

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, to maintain accurate business records, and to comply with applicable legal and tax obligations under Pennsylvania and federal law. Client service records are generally retained for a minimum of three (3) years following the date of service.

5. Cookies and Tracking Technologies

The Pure Noire website uses the following tracking technologies:

Google Analytics 4: Used to analyze website traffic and user behavior in aggregate. Google’s data collection is governed by Google’s Privacy Policy.
Meta Pixel: Used to measure the effectiveness of advertising on Facebook and Instagram platforms and to enable targeted advertising. Meta’s data practices are governed by Meta’s Data Policy.

You may opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on. You may manage your Meta ad preferences through your Facebook account settings.

By using the Pure Noire website, you consent to the use of these technologies. If you prefer, you may adjust your browser settings to decline cookies; however, some features of the website may not function properly as a result

6. Your Rights

Under applicable law, you have the right to:

Request access to the personal information we hold about you
Request correction of inaccurate or incomplete personal information
Request deletion of your personal information, subject to our legal retention obligations
Opt out of marketing communications at any time by contacting us at support@purenoiresalon.com

To exercise any of these rights, please contact us at support@purenoiresalon.com. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

7. Security

Pure Noire takes reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or disclosure. Our website uses SSL/TLS encryption for all data transmitted between your browser and our server. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

8. Children’s Privacy

The Pure Noire website and services are intended for adults aged 18 and older. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly. This is consistent with the Children’s Online Privacy Protection Act (COPPA), 15 U.S.C. § 6501 et seq.

9. Third-Party Links

The Pure Noire website may contain links to third-party websites, including social media platforms. Pure Noire is not responsible for the privacy practices or content of any third-party websites. We encourage you to review the privacy policies of any external sites you visit.

10. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The revised policy will be posted on the Pure Noire website with an updated effective date. Your continued use of the website after any update constitutes your acceptance of the revised policy.

11. Contact

For questions, concerns, or requests related to this Privacy Policy, please contact us at: support@purenoiresalon.com